Hi, I'm Erin...
... and I'm a marketing, dog and emoji-obsessed Iowan living in Rhode Island.
I began my career at ad agencies where I specialized in social media marketing before expanding my skillset in all things digital.
After agency life, I made a switch to start-up life before going full-time freelance. Now, I contract on short-term, long-term and project-based engagements with companies of all sizes!
Because my career has been nurtured in fast-paced environments, you will benefit from my experience across multiple industries, platforms, and tools.
Services
Analytics
Understand how your different marketing channels and campaigns are performing, how to stack up to your competitors and what products/services are driving the most sales with custom-made reports, audits and pricing analyses.
Tools: Adobe Analytics, Clover, Facebook, Google Analytics, Hootsuite, Hubspot, Instagram, Khoros, LinkedIn, Moz, RivalIQ, Semrush, Snapchat, Sprout Social, Square, TikTok, Twitter (X)
Content
Get thumbs to stop scrolling, pages to stop turning, and eyes to focus with clearly communicated and keyword optimized messages and calls-to-action.
Content types: Articles and blogs, brochures, emails, infographics, landing pages, paid search and display ads, presentations, social media posts, video scripts
Design
Visually capture your audiences' attention and help draw their eye to your message with beautifully designed documents and presentations.
Tools: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Canva
From one-off notifications to personalized drip campaigns, nurture the relationship with your customers, prospects and employees with timely and impactful messages straight to their inboxes.
Tools: Hubspot, Wix
Influencer marketing
Collaborate with influencers that align with your brand to help expand your reach and boost sales. From research and outreach to content promotion and reporting, I can manage it all.
Social media
Meet your customers and prospects where they are: social media.
From brand profiles, provide engaging organic and paid content that drives action, manage customer care requests, and keep tabs on what people are talking about.
Amplify your employees on social media to increase your reach and enhance trust through a cost-effective employee advocacy program.
Platforms: Facebook, Hootsuite, Hubspot, Instagram, Khoros, LinkedIn, Snapchat, Sprout Social, TikTok, Twitter (X)
Website
Your website is the digital face of your brand. Keep your content up-to-date, create new landing pages to drive conversions, refresh the look of your site, and optimize your site's rankings.
Tools: Google Tag Manager, Squarespace, Wix, Wordpress
